"The most innovative companies in the world share one thing in common. They use design as an integrative resource to innovate more efficiently and successfully."

"Due to the remarkable success rate of design-led companies, design has evolved beyond making objects and simple visual communication. Organizations now want to learn how to think like designers, and apply design principles to the business strategy."

On May 4th 2017 at Surrey University.

Learn how design can help you innovate and outsmart the competition to build a more successful business.

Join us for a full day of inspiring presentations and interactive sessions to discover the different ways in which design can help you innovate: design thinking, service design, experience design, product design, co-design and design funding.

 

Wake Up Design will give you an insight into how designers think and solve problems, with an opportunity to network and consult your projects.

APPLY TO ATTEND

Agenda:

 

8:45 – 9:00

Registration

9:00 – 9:10

Welcome and intro ductions

9:10 – 9:40

Lukasz Liebersbach, Oxford Innovation Services

Design thinking. The art of human centred innovation

9:40 – 10:10

Simon de Kretser, FdK Design Consultants

Service design: Making the service you deliver useful,

usable, efficient, effective and desirable

10:10 – 10:40

Gus Desbarats, Alloy

Experience-led design. How to create and deliver

great experiences with technology

10:40 – 11:00

Coffee Break

11:00 – 11:30

Angela Hobbs, Triteq

The hidden challenges of product design – what lies beneath?

11:30 – 12:00

Alan W Brown, Surrey Business School

Design thinking and entrepreneurship for MBAs

12:00 – 12:30

David Frohlich, Digital World Research Centre, University of Surrey

Co-design. Re-design of product concepts

in a focus group setting

12:30 – 13:00

Edward Hobson, Knowledge Transfer Network

De-risking early stage design work, design funding

13:00 – 13:40

Lunch

13:40 – 15:00

Interactive sessions with the speakers

Following the presentations you will have the opportunity to interact with our speakers in a high energy session consisting of design consultations, short workshops and Q&A sessions. The details will be presented during the event.

 

 

Learn More About Our Speakers

 

 

Local parking is provided. You will receive your parking permit via e-mail prior to the event.

 

If you have any questions about the event, please contact Lukasz Liebersbach at L.Liebersbach@oxin.co.uk

Learn about our previous event at the Surrey Technology Centre:

APPLY TO ATTEND

Agenda:

 

8:45 – 9:00

Registration

9:00 – 9:10

Welcome and introductions

9:10 – 9:40

Lukasz Liebersbach, Oxford Innovation Services

Design thinking. The art of human centred innovation

9:40 – 10:10

Simon de Kretser, FdK Design Consultants

Service design: Making the service you deliver useful, usable, efficient, effective and desirable

10:10 – 10:40

Gus Desbarats, Alloy

Experience-led design. How to create and deliver great experiences with technology

10:40 – 11:00

Coffee Break

11:00 – 11:30

Angela Hobbs, Triteq

The hidden challenges of product design – what lies beneath?

11:30 – 12:00

Alan W Brown, Surrey Business School

Design thinking and entrepreneurship for MBAs

12:00 – 12:30

David Frohlich, Digital World Research Centre, University of Surrey

Co-design. Re-design of product concepts in a focus group setting

12:30 – 13:00

Edward Hobson, Knowledge Transfer Network

De-risking early stage design work, design funding

13:00 – 13:40

Lunch

13:40 – 15:00

Interactive sessions with the speakers

Following the presentations you will have the opportunity to interact with our speakers in a high energy session consisting of design consultations, short workshops and Q&A sessions. The details will be presented during the event.

 

 

 

Learn More About Our Speakers

 

 

 

Local parking is provided. You will receive your parking permit via e-mail prior to the event.

 

If you have any questions about the event, please contact Lukasz Liebersbach at L.Liebersbach@oxin.co.uk